![]() ![]() Actions, Mindset, Emotions – These are behaviors that the user will encounter throughout their journey and can be mapped while they go through the different stages.In the previous example we can use stages like Research -> Test Driving -> Purchasing -> Initial Experience. Journey Phases – This describes the high-level stages of the user’s journey.This lays the expectations of the user and based on which persona/archetype they are, we can make assumptions on user behavior. An example of this could be “John Smith is looking to buy a new car”. Environment or scenario – This describes the journey that the user will be going on.This provides a point of view for your users/people. ![]() The Person – This is usually represented as a Persona or an Archetype. ![]()
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